If there’s one thing that can improve an influencer’s reach, it’s QR codes. That’s because they can be embedded on a variety of physical items, and even in digital spaces in specific circumstances. All of which can be used to link to your digital social pages, which can lead to an increase in viewers and followers in the long run.

And we here at My QR Code are here to show you how! If you’re an influencer who’s trying to build up their digital following, this article is for you. We’ll discuss how you can draw in more of an audience with QR codes, even for the fledgling influencers out there. Ready to get started? Let’s go!

How can QR Codes Expand Your Reach as an Influencer?

There are multiple ways you can expand your reach with QR codes and get more people to follow you on socials. Below, we’ll go through some examples on how QR codes can be implemented, allowing you to reach new audiences you might not have otherwise reached before:

  • Add QR Codes to YouTube Videos: Considering that just under half of all YouTube viewership comes from TV screens, you can provide viewers with an easy way to follow you on your social media. It’s a good way to keep potential fans updated on any new videos you might have coming out!
  • Include QR Codes in Twitch Banners: Twitch and other select streaming services allow you to add banners with QR codes linking to social profiles, and even to YouTube if you’re a creator who likes to recycle content on that platform.
  • Put QR Codes on Merchandise: Adding a QR code to your merchandise can be a great way to pull in fans to your social media channels. If they like you enough to purchase something from you, they’ll be perfectly happy to follow you on social media.
  • Include QR Codes at Influencer Events: If you’ve started to build your following enough to the point you’re invited to invites, add your QR codes to posters and signage at the event. It can be a great way to engage with newer fans and some of your existing fans too!