QR codes can be a powerful tool when used correctly. With a simple scan, consumers can access a wealth of information, making their shopping experience more interactive and engaging. Studies reveal that 81% of consumers have used QR codes at least once, indicating a growing familiarity and acceptance of this technology (Nielsen 2021). Especially within specific industries. 

For instance, in the beauty and cosmetics sector alone, QR code usage has surged by 72% in the last year, as brands leverage this technology to deliver personalized content and tutorials (Cosmetics Business 2023). By integrating QR codes into your packaging design, you’re not just providing information, you’re creating a connection. Want to know how to make this connection stronger? Dive into our strategies for 2024 and transform your packaging into a portal of discovery.

QR Codes on Packaging: What are the use-cases of QR Codes on Packaging?

The use cases of QR codes on packaging are practically limitless. It really depends on what your business wants out of them. You can use them to give your customers more knowledge of the items they’re purchasing, or communicate your values in terms of sustainability. It is completely up to you. But, if you’re struggling, we’ve put together four distinct use cases which should help you get the ball rolling.

Accessing Product Information with QR Codes on Packaging

Accessing product information with QR codes on packaging is a convenient solution embraced by a majority of consumers. Over 60% prefer this method for obtaining details about products. Studies indicate QR codes on packaging can boost customer engagement by up to 30%, making it a valuable tool for businesses seeking to further customer interaction (Forbes 2023, Harvard Business Review 2022).

Convenient Ingredient List Lookup with QR Codes on Packaging

For food companies, QR codes with this information is almost a necessity, especially if dealing with allergenic ingredients. Over 70% of consumers appreciate the ease of quickly scanning QR codes to view ingredient lists (Consumer Reports 2022). This method also reduces ingredient-related inquiries by up to 50%, which is sure to help in the customer experience department (Packaging Digest 2023).

Retrieving Nutritional Facts with QR Codes on Packaging

For the health conscious consumer, QR codes on packaging that deals in nutritional values and facts can be the decider between whether they purchase your product or not. More than 65% rely on these QR codes to obtain nutritional details easily (Nielsen 2022). Additionally, QR codes on packaging significantly enhance awareness of dietary restrictions, with an increase of up to 40% (Food Packaging Technology 2023).

Sustainability Information via QR Codes on Packaging

It’s the era of eco-friendly shopping, so these QR codes aren’t something to be scoffed at. Over 80% of shoppers express interest in utilizing QR codes on packaging for sustainability insights (Packaging World 2022). These QR codes can also be beneficial for the environment, too, with a 35% increase in recycling rates, highlighting their impact on eco-conscious consumer behavior (Environmental Science & Technology 2023).

Exploring the Advantages of QR Codes on Packaging Surface: The Benefits

Exploring the advantages of QR codes on packaging reveals a plethora of benefits. Not only are they almost expected in most cases of packaging, but they can drive some pretty interesting behavior from your customers. Let’s take a look what QR codes on packaging can do for both you and your customers below. 

More Engaged Customers with QR Codes on Packaging

Enhanced Consumer Engagement with QR Codes on Packaging fuels interaction and loyalty. QR codes increase engagement by up to 40%, prompting consumers to actively seek additional product information and promotions. These interactive elements on packaging materials create dynamic connections between brands and customers, providing deeper engagement and brand loyalty.

Proving Authenticity with QR Codes on Packaging

QR codes on packaging can be used to verify the authenticity of a product, helping to prevent counterfeiting and fraud. For example, a QR code could link to a verification page that confirms the product’s authenticity. According to a study by ResearchAndMarkets, the global market for anti-counterfeit packaging is expected to grow at a CAGR of 13.9% between 2020 and 2025, driven in part by the use of QR codes for product authentication.

Far-Reaching Brand Visibility with QR Codes on Packaging

If you’re a business that wants to ensure consumers are knowledgeable about your brand, QR codes on packaging seems to be the way to go. According to Packaging World (2022), QR codes on packaging increase brand visibility by 30% among consumers. Additionally, Nielsen (2023) reports that over 60% of consumers recall brands more easily when presented with QR codes on packaging. By incorporating QR codes, brands can effortlessly connect with consumers, leaving a lasting impression and ensuring that their brand is easily recognized.

Product Insights: QR Codes on Packaging

Product insights include everything from what goes into a product, how the product can be used, and even information on the makeup of a product. And the numbers indicate that it’s something a lot of consumers care about. For instance, According to a survey by Statista, 48% of consumers in the United States have scanned a QR code on a product package to obtain more information about the product. 

Exploring Innovative Uses: QR Codes Evolving on Packaging

There’s plenty of real-world use cases to use as inspiration. No doubt, as you’ve gone through your local supermarket, you’ve seen plenty of examples of QR codes on packaging yourself. But, what about the actual numbers, and the benefits that QR codes on packaging can bring to the businesses that apply them? Look no further:

  • Coca-Cola: In 2013, Coca-Cola launched a campaign in China that used QR codes on packaging to engage with consumers. The campaign resulted in over 1 million scans and a 12% increase in sales.
  • McDonald’s: McDonald’s has used QR codes on packaging to provide nutritional information and promote its mobile app. According to a study by Statista, 32% of consumers in the United States have scanned a QR code on a restaurant menu or packaging.
  • Heinz: Heinz has used QR codes on packaging to provide recipe ideas and promote its products. According to a study by Packaging Digest, 62% of consumers are more likely to engage with a brand that uses QR codes on packaging.

QR code generator for Packaging

QR codes are the silent heroes transforming packaging! With a simple scan, these little squares can tell a big story about your product. So, start telling your story today, and take advantage of all the benefits that QR codes can bring. Ready to create your own? Dive right into our QR code generator and let the magic unfold!