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  5. QR Codes for Fitness Centers: Top 5 Use Cases

QR Codes for Fitness Centers and Gyms

Yuriy Byron
Written by Yuriy Byron
Updated
Published
4 mins
QR Codes for Fitness Centers: Top 5 Use Cases

QR  Codes for Fitness Centers and Gyms

Fitness centers might not be the most obvious setting for QR codes. But, when implemented properly, they feel like a natural addition that can enhance fitness journeys and make gym processes that much easier. 

And we here at My QR Code are going to show you how. Over the course of this article, we’ll delve into the different use cases, and even explain how to generate your own QR codes. So, let’s get started by answering a simple question. 

What are QR Codes for Fitness Centers

QR (Quick Response) codes are black and white squares that you’ve no doubt seen on billboards, products, hotels, and activity centers. They’re encoded with information that, when scanned with a compatible smartphone, transport users to digital pages that include things like videos, business information, loyalty pages, and more. They can even be used in keycard locking systems or as ticket passes. 

As you can see, there’s many different options in how QR codes are used. This makes them well suited to fitness centers, where they can be implemented to cover a wide variety of different functions for both gym-goers and fitness center employees alike. Let’s take a look at some examples. 

QR Codes for Fitness Center Membership Cards

This is one of the more common use cases for QR codes in fitness centers. QR codes are embedded on membership cards that when scanned, grant access to fitness center spaces for users. 

With the use of QR-encoded keycards, it removes the need for members to check-in at the front desks. This is a much more convenient process, especially during busy periods, as members don’t have to wait to be seen by a member of staff before they can begin their workouts. 

QR Codes for Workout Demos

For members who are just beginning their fitness journeys, one of the most intimidating aspects is figuring out how a specific piece of equipment should be used. Thankfully, fitness centers can set users up for success by placing QR codes on each piece of equipment which links to a video or picture demo of suitable workouts. 

This is a good way to increase the retention rates of newer members, something that fitness centers have historically had a problem with, with around 50% of new members quitting within the first month. By ensuring that they begin their fitness journeys in the right way, new member churn can be reduced. 

QR Codes for Fitness Plans

Carrying on the theme of helping out newer members, you can embed QR codes with information to different fitness and workout plans. This can be one of the more difficult aspects to figure out as a new user, so providing basic plans for arm, leg, core, and cardio workouts can help members structure their workouts efficiently. 

These can also be paired with dietary suggestions post-workout, which can help members get the best results even outside of the gym. 

QR Codes for Fitness Apps

If your fitness center has its own dedicated app, or if you’re partnered with a third-party provider, you can place QR codes on posters and signs around your fitness center to convince users to download the app. 

This is a great way for you to persuade members to engage with your brand digitally, especially as the app can be used to upsell access to premium fitness features, like access to loyalty programs and personal trainers. 

QR Codes for WiFi Access 

WiFi is an expectation for many locations nowadays, and fitness centers are no different! Thankfully, with QR codes, you can provide easy access to your members, without having to give out IP addresses or passcodes. 

WiFi QR codes can be placed on posters or signage around fitness centers, and unique QR codes can be created for different WiFi centers if you run a particularly large fitness center that requires multiple access points for full coverage. 

QR Codes for Fitness Center Marketing 

QR codes are perfect for marketing purposes. After all, it’s generally the most popular usage of QR codes, and it’s something that your fitness center can take advantage of, too! 

They can be implemented in grassroots local marketing campaigns, and embedded on flyers, brochures, posters, and other marketing material to lead passersby to your website or even signup pages. 

Why Use QR Codes for Fitness Centers

QR codes are extremely cost-effective, and easy to implement. These factors paired with the fact that they can make some processes a cake-walk. Additionally, QR codes are widely adopted by the general public, with around 26 million QR codes scanned in the first half of 2024 alone. 

For fitness centers, there’s also the possibility that QR codes can reduce member churn, especially amongst newer gym-goers. That’s because they can be paired with fitness plans and equipment tutorials, making newer member’s entry into the world of fitness much more welcoming. 

How to Generate a Fitness Center QR Code

Generating a QR code for your fitness center is easy! Especially if you use the My QR Code platform. Below, we’ll breakdown all the steps needed to get your own QR code. The whole process takes about three minutes to complete, so take a look: 

  1. Go to myqrcode.com – From here, you’ll simply click ‘Create My QR Code’, which will take you to a new page where you can choose your QR code generator. 
  2. Choose Generator – You can choose a generator for any need. In this example, we’ll be using the ‘Link QR Code’ generator, but you’ve got choices for video, social media, business pages, and more! 
  3. Paste Link and Name QR Code – On the next page, you’ll need to paste the link of the page you want to direct users to. It’s also useful to name your QR code here, as this allows you to find it later on if you need to make any changes. 
  4. Design QR Code – Here’s where the fun begins! My QR Code comes with a plethora of customization options, allowing you to change the color of your QR code, choose between QR pattern and corner square presets, and add your fitness center logo for a fully branded experience. 
  5. Finish QR Code – Once you’re happy with the look of your QR code, you’ll need to click the orange ‘Finish’ button. On the next page, you’ll be able to test your QR code (which is highly recommended) and then save it. QR codes can be saved in JPEG, PNG, or SVG formats. 

And there we have it! Generating a QR code is incredibly easy, even for complete beginners. And with My QR Code, you can generate QR codes to cover multiple processes within your fitness centers. So what are you waiting for? Give it a try today!